An Analysis of Experiences and Operational Challenges of E-Commerce in Bhutan: Perspectives of Management Students and Registered Online Retailers. Bhutan Journal of Research and Development, [S. l.], v. 15, n. 1, p. 22–42, 2026. DOI: 10.17102/bjrd.rub.15.1.002. Disponível em: https://bjrd.com.bt/index.php/bjrd/article/view/541. Acesso em: 11 jun. 2026.